Exciting Career Opportunity : Retail Marketing Manager At Colgate
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets, and our planet. We sell our products in over 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline, Suavitel, and Hill’s Pet Nutrition.
We are recognized for our leadership and innovation in promoting sustainability and community well-being, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources, and improving children’s oral health.
Job Title:
Retail Marketing Manager (Trade/Customer Marketing)
Location:
Mumbai, Maharashtra, India
Travel Required:
Travel - up to 10% of the time
Date:
19 Jul 2024
Job Type:
Hybrid
Relocation Assistance:
Offered Within Country
Company:
Colgate-Palmolive Company
Job Purpose:
To develop and lead the Customer Marketing strategy for a specific Retail Environment (RE).
Responsibilities:
Trade Segmentation and Go-to-Market Strategy:
- Coordinate with Customer Development and Consumer Insights to develop relevant consumer/shopper segmentation.
- Lead shopper insight development and application by RE.
- Work with Consumer Marketing and Consumer Insights to develop research programs, build expertise for the retail environment, general shopping behavior, and category-specific behavior.
5P Strategy Design:
- Design an effective 5P strategy for the RE to drive share gains in the category.
- Evaluate 5P performance and innovate to find new impactful and cost-effective shopper solutions.
- Evaluate promo effectiveness and take corrective actions.
CP and Category Performance Assessment:
- Develop an RE strategy to exploit incremental sales growth opportunities.
- Establish objectives and KPIs for all categories and ensure tracking mechanisms are in place and utilized.
- Track, review, and modify RE plans to drive consumption cost-effectively and achieve brand objectives within RE and P&L guidelines.
Ideal Candidate Profile:
- Experience:
- 3-4 years of overall experience, with a minimum of 2 years in FMCG.
- 1-2 years of Field Sales experience.
- Skills:
- Strong analytical skills and strategic thinking.
- Education:
- MBA from a Tier 1 or Tier 2 B-school.
Additional Information:
- Commitment to Sustainability:
- Integrate sustainability into all aspects of the business and create a positive social impact, focusing on the 2025 Sustainability & Social Impact Strategy.
- Commitment to Diversity, Equity & Inclusion:
- Ensure a workforce that represents the communities served, creating an environment where everyone feels they belong, can be authentic, and have leadership support.
Equal Opportunity Employer:
Colgate is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.