Explore Dynamic Job Openings at ITC Limited: Your Gateway to a Global Career
Are you on the lookout for a challenging role in a multinational corporation that values innovation and growth? ITC Limited is offering exceptional job openings across various sectors, particularly in digital marketing, IT, and international business. Whether you're an experienced marketer or an IT professional, ITC Limited presents an unparalleled opportunity to elevate your career. Explore positions like Lead - Performance Media Marketing in Kolkata, and become a key player in ITC's digital transformation.
Lead - Performance Media Marketing, Kolkata, India
Industry: Marketing
Business: Personal Care Products Business
Function: Marketing
Work Experience: 4-6 years
Location: Kolkata, West Bengal, India
Employment Type: Full Time
Posted on: August 8, 2024
Job Summary:
Take the reins of ITC’s performance media marketing strategy for Direct-to-Consumer (D2C) operations within the personal care segment. This role focuses on optimizing digital advertising campaigns to drive sales and growth. The ideal candidate will also act as a digital thought leader, identifying trends, evolving best practices, and leveraging new technologies to maximize engagement and ROI.
Key Responsibilities:
Strategy Development:
Develop and implement a robust performance media strategy aimed at customer acquisition, retention, and revenue growth. Set and monitor KPIs for digital marketing campaigns to ensure alignment with business objectives.Campaign Management:
Plan, execute, and optimize multi-channel digital marketing campaigns across platforms like Google Ads, Facebook Ads, and Instagram. Manage budget allocation to maximize ROI and adjust strategies based on real-time campaign performance.Analytics and Reporting:
Utilize analytics tools to track, measure, and report on campaign performance. Provide data-driven insights and recommendations for future marketing strategies, ensuring continuous improvement.Collaboration:
Lead the performance media marketing team, working closely with the creative team on ad development. Align marketing efforts with product launches and promotions, and coordinate with external agencies and vendors to drive results.Market and Competitor Analysis:
Conduct market research to stay abreast of industry trends and competitors, identifying growth opportunities and areas for improvement.
Requirements:
Experience:
- 4-6 years of proven experience in performance marketing, particularly in D2C companies or personal care.
- Demonstrated success in driving customer acquisition and revenue growth.
Technical Skills:
- Proficiency in digital marketing platforms and tools (e.g., Google Analytics, Google Ads, Facebook Business Manager).
- Strong analytical skills for interpreting data and making informed decisions.
- Knowledge of SEO and content marketing is advantageous.
Communication and Collaboration:
- Excellent communication skills with the ability to manage teams effectively.
- Proven track record of successful collaboration with cross-functional teams.
- Strong project management capabilities.
Preferred Qualifications:
- Experience with D2C business models and e-commerce platforms.
- Familiarity with CRM systems and marketing automation tools.
- Relevant digital marketing certifications.
Application Procedure:
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Why Choose ITC Limited?
ITC Limited is more than just a place to work; it’s a launching pad for your career in the global market. As a leading MNC with a significant footprint in the FMCG sector, ITC Limited offers diverse roles in digital marketing, IT, and international business, making it a top choice for professionals seeking jobs in IT or other high-growth sectors. Joining ITC Limited means becoming part of a team that drives innovation and excellence on a global scale.
Conclusion:
Don't miss out on the chance to advance your career with ITC Limited. With its strong presence in the FMCG and IT sectors, ITC Limited provides an ideal environment for professionals looking to make a global impact. Explore current job openings in multinational corporations like ITC Limited, and take the first step towards a fulfilling and dynamic career. Apply today and be part of a global powerhouse driving change and success.